Good morning. I'm Lūmmi.

My parents are Lu and Mon

Cute is just my cover.

Lūmmi is a cottonball bunny. She's colourful, but you don't see it until you sleep tight with her.

Read your bedtime story

Our pictures on instagram.


It starts here.

It began with two like-minded people who have zero appetite for carrots, but much love for bunnies. With a desire to create sleepwear as soft as the cotton bunny, Lu and Mon always work to foster their brand's core values: unconventional, fun-loving, commitment to bringing happiness and healthiness in family’s lives.

Our designs, ethos and aesthetic are aimed to align with our vision: Telling stories in black and white.

Serena Lu Jiang

Publishing her first book at 14, Serena's interests in reading, drawing and music have always taught her to value strategic and creative thinking throughout her extensive career across Business Management, Hospitality and Creative Direction.

Prior to Lummi, Serena's lived in Russia cofounding the GAP Year Foundation - an initiative providing financial support to students wanting to take GAP years to travel. With the success of GAP year, Serena travelled to Australia and worked closely with Australia's government trade commission, Austrade, to establish a global exporting business. Her long-term involvement in management have landed her leading positions in Grand Hyatt, Westin Hotels and Final Dream Photography.

Monica Sutrisna

Spending many of her waking childhood hours drawing, Monica was introduced to design when her parents bought their first Windows 98' computer at 8 years old. Since then, design has become a second language, heavily building her career on learning to communicate through visuals and embracing it as a practical lifestyle. Living and growing up in Melbourne, she's developed an immense experience as a visual artist and multidisciplinary designer.

Monica's works have been exhibited in Melbourne, New York City, Amsterdam and Taipei, accompanied by Australian, Hong Kong and US publications. Her designs have also attributed to social causes, partnering with organisations such as Oxfam and Malala Coffee to combat ongoing global issues through the aid of design.