Our brand and pet, Lummi, began with two like-minded people who have zero appetite for carrots but much love for bunnies. Born in Melbourne, Lūmmi is a bunny who is shaped and designed to resemble a ball of cotton. With a desire to create sleepwear as soft as the cotton bunny, Lu and Mon always work to foster their brand's core values: unconventional, fun-loving, commitment to bringing happiness and healthiness in family’s lives.
Our designs, ethos and aesthetic are aimed to align with our vision: Telling stories in black and white.
Publishing her first book at 14, Serena's interests in reading, writing and music have always taught her to value strategic and creative thinking throughout her extensive career across Business Management, Hospitality and Creative Direction.
Prior to Lummi, Serena's lived in Russia cofounding the GAP Year Foundation - an initiative providing financial support to students wanting to take GAP years to travel. With the success of GAP year, Serena travelled to Australia and worked closely with Australia's government trade commission, Austrade, to establish a global exporting business. Her long-term involvement in management sectors have landed her leading roles in Grand Hyatt, Westin Hotels and Final Dream Photography.
Spending many of her waking childhood hours drawing, Monica adopts art and design as second languages. Using it as a means of communicating, she's shaped her career around learning to interact through graphics and embracing it as a practical lifestyle. Living and growing up in Melbourne, she's developed an immense experience as a visual artist and multidisciplinary designer.
Monica's works have been exhibited in Melbourne, New York City, Amsterdam and Taipei, accompanied by ongoing Australian, Hong Kong and US publications. Her designs have also attributed to social causes, partnering with organisations such as Oxfam and Malala Coffee to combat ongoing global issues through the aid of design.