Good morning. I'm Lūmmi.

My parents are Lu and Mon

Pronounced as “L-oo-mmi”.

From Lummi’s birth in 2016, Lu & Mon always work to foster their brand’s core values: unconventional, fun-loving, commitment to bringing happiness and healthiness in family’s lives. Our designs, ethos and aesthetic are aimed to align with our vision: Giving comfort by telling stories in black and white. Grow up with Lummi and follow her on life’s journeys.

Read your bedtime story

Our pictures on instagram.


It starts here.


Established in Melbourne, the story began with two like-minded people who have zero appetite for carrots but much love for bunnies – Serena (Lu) and Monica. Both with great passion for fashion, family and charity, Lu & Mon aim to create brands that are unique, comfortable and constantly deliver the right message to the public.


Baby sleepwear brand LUMMI the bunny and its story were created. After realizing most baby sleepwear brands in the market are saturated with pastel colours, we designed a Black & White character to represent monochromatic, gender-neutral sleepwear – made for the ‘cool’ babies. Lummi sleepwear is made to be gifted for any occasion, it is a gift to stand out at a baby shower and surprise upcoming cool mums.

Serena Lu Jiang

Publishing her first book at 14, living in Russia for a year at 16, moving from China to Australia alone at 20, establishing wine export business at 23, sky-diving at 25, co-founding China Gap Year Foundation at 27, and climbing the Kilimanjaro on her 30th birthday… Serena’s life experience has always been a good story to tell.

Being fluent in both English and Mandarin, Serena has a wide connection of suppliers, manufactures, industry leaders and influencers.

Full of ideas with a mind of business, Serena’s analytical way of thinking and capability to put things into action built her extensive career across hospitality, sales & marketing, business development and entrepreneurship.

Monica Sutrisna

Spending many of her waking childhood hours drawing, Monica adopts art and design as second languages. Using it as a means of communicating, she's shaped her career around learning to interact through graphics and embracing it as a practical lifestyle. Born in NZ, living and growing up in Melbourne, she's developed an immense experience as a visual artist and multidisciplinary designer.

Monica's works have been exhibited in Melbourne, New York City, Amsterdam and Taipei, accompanied by ongoing Australian, Hong Kong and US publications. Her designs have also attributed to social causes, partnering with organizations such as Oxfam and Malala Coffee to combat ongoing global issues through the aid of design.

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